An Introduction to Wine Journalism

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Wine journalism. Is it a public service, or simply pretentious nonsense? What forms does it come in? Does anyone pay attention to this stuff anyway? Who is the target audience?

On this gray November day, we were greeted by the warm presence of Richard Baudains, a wine writer for Decanter who has also contributed to the Arcigolo Gambero Rosso guides Vini d’Italia (Wines of Italy) and Vini del Mondo (Wines of the World). He hails from the Channel Islands (an archipelago between England and France), but has spent the last two decades living and drinking in Italy.

There are many opinions on the role of wine journalism, and we examined a series of quotes from wine writers with varying interpretations of the role. There is the Elitist Expert, who wrote, “I’ve been tasting wines now for over forty years and I like to think that through my articles I can help my readers to appreciate the subtleties of one of the finer things in life.” There is the Public Defender, who said, “Do you know how many chemical additives are permitted in a wine by a European food regulation laws? And what about the illegal additives? Wine writers should be raising awareness of these issues.” There is the Writer of Convenience, who commented, “I used to be on the sports page, but I got fed up with all the travelling and staying up all night to file my copy for the morning editions. Wine is great. A very laid back scene and super hospitality.” And naturally, there is the Passionate Amateur, who enthuses, “I just adore wine, in all shapes and forms. I love tasting it and I love writing about it and I want to share my passion for it through my blog.” People write about wine to affirm their own prestige, to express joy, for money, for free, to spread knowledge, to omit it, and for all sorts of reasons in between.
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Travel Note: Umbria Stage

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It’s that time of the month again; the UNISG masters students are heading out this week for another round of travel. The destination for this stage is Umbria, a region in central Italy, bordering Tuscany and Lazio, where Rome is located. It is the only region of Italy that has no borders with other countries and no coastal access. Over the next few days, we will be exploring Umbria’s famed olive oils, truffles, wines and cured meat products. Best of all, if the weather cooperates, we will be fishing on Lake Trasimeno with a bunch of local fishermen! I am mildly embarrassed to admit that I have never gone fishing before, so this is pretty exciting.

Here’s the schedule for Thursday, Nov. 11th:

9:00 – Breakfast
10:00 – Depart for Sant’anatolio di Narco
11:00 – Visit Urbani Tartufi (truffle producer)
13:00 – Lunch
15:00 – Depart for Casa Naticchia Montefalco
16:00 – Visit Novelli Winery
19:00 – Dinner at the winery
20:00 – Depart for San Feliciano
21:30 – Check in at Hotel Ali sul Lago, on Lake Trasimeno

Another 8-hour bus ride awaits. I’ll be lugging my book of Italian grammar exercises for entertainment.

An Un-American Halloween: Dia de los Difuntos

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While all my stateside friends were partying for Halloween in scandalous, ironic and/or terrifying costumes, a couple of my classmates organized an event with a decidedly more serious tone. Dia de los Difuntos (Day of the Dead) is commonly celebrated on November 1 in former Spanish colonies, coinciding with All Saints Day in the Catholic church. For the occasion, Caro and Rae organized a gathering that combined traditions from their respective countries of Ecuador and the Philippines. Most interesting, you could see how Spanish missionaries were able to integrate elements of Catholicism with indigenous practices of ancestor worship.

Unlike the celebration of Halloween, death is quite present in Dia de los Difuntos, though not in a morbid or grotesque manner. This day is meant to remember and commemorate the passing of your ancestors, and welcome their spirits back home. In many ways, the holiday closely parallels Chinese culture’s Qingming Festival, or Tomb Sweeping Day, where your entire family visits the burial grounds of your ancestors to clean the graves and offer food.
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The Terra Madre Formula: Farmer = Revolutionary

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Delegate from the Philippines demonstrates her prowess at balancing objects on her head; Japanese beekeepers gather at the Honey Bar

At the registration for Terra Madre, small pins were passed out depicting the silhouettes of a farmer and a soldier, with an equals sign between them. In many ways, this icon summarizes what Terra Madre is about. It is a gathering of food communities and food producers, and a strategy session on how best to battle the onslaught of industrialized food, environmental degradation and social injustice. (Update: I’ve learned that the pins are from Slow Food Nation, and actually depict farmer = Statue of Liberty. Apparently I glanced at it too quickly.)

The opening ceremony is reminiscent of the Olympics, partly because it takes place in the Palasport Isozaki, an arena built for the 2006 Torino Olympics. Rather than athletes though, the crowd was cheering for farmers, fishermen, chefs and researchers. With much fanfare and applause, representatives from 160 countries paraded into the stadium carrying their nation’s flags. They were accompanied by a youth choir and orchestra that had been set up in the stands, complete with several harps and a marimba. This was followed by a series of speeches by representatives of indigenous peoples, such as the Guaranì of Brazil and the Kamchadal of Russia.

At last, Slow Food founder and figurehead Carlo Petrini took the stage. “The principal custodians of traditional knowledge,” he said, “are the indigenous peoples, the farmers, the women and the elderly, the very categories that today’s institutions and media pay the least attention.” He went on to address the students in the audience. “You have been given a grand opportunity to reconcile science and modern technology with traditional knowledge.” Petrini declared that the conference had officially commenced, as the crowd roared and leapt to their feet. The last time I was in a crowd this excited was at the Obama rally in Chicago on election night.
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Inside Salone del Gusto, Italy’s Artisanal Foodie Mecca

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Clockwise: whole prosciutto from San Daniele on display; a band of two accordions, a guitar and a hurdy-gurdy (the bearded man on the right was making animal puppets out of a hankerchief to entertain the kids); a self-service milk truck parked outside Salone del Gusto; Puglian women stringing cherry tomatoes by hand

After a long morning of seminars, I was sipping a glass of Left Hand beer, when the sound of drums and horn began thundering down the hall. It was Macedonian folk ensemble Akud Mirce Acev, beating a lively rhythm and whipping a crowd of Asians into a frenzied dance. Heads bobbed, cameras flashed, women in hanbok dresses waved their arms in the air. Just another day at Salone del Gusto.

Salone del Gusto is an international food fair and celebration of the artisanal producer, on a decidedly not small scale. In the exhibition rooms of Torino’s Lingotto Fiere, 65.000 m² of space will encompass 910 exhibitors from 17 Italian regions and 46 countries. In 2008, the fair attracted 180.000 visitors and I would guess that this year’s show attracted just as many, if not more attendees. The event is a combined effort of Slow Food and the city of Torino, and as you might expect, the environmental impact is minimized through the use of ecofriendly materials. For instance, the flooring for the stalls is made from Ecomat material, made from the residual pulp left from olive oil pressing mixed with new and recycled polypropylene.

In these grand halls, traditional food products and wines are showcased from all over the world. Grass-green newly-pressed olive oil from Umbria. Perfumed Madagascar vanilla beans. Hot, crackling Tuscan porchetta. Cold glasses of Dogfish Head beer. Wait a minute, that’s not international, it’s American! As it turns out, the only American products at Salone del Gusto were beers at the American Craft Brewers Association stand. I spent some time chatting with “beer wench” Ron from Lagunitas Brewery, and it was nice to see familiar names and bottles for a change.

Of course, the bulk of the fair featured Italian products, some of which are highlighted below:
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Recipe: Banana and Chestnut Bread, or a Celebration of Baking Powder in Italy

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One of the (many) ironies of living in Italy is that I barely twitch my eyebrows at the products that gourmets fantasize about (white truffles, Barolo wine) because they are here in abundance, while my pulse races at certain items that would be staples in every American supermarket, yet are nearly impossible to find in Italy. This phenomenon is not limited to only me; one of the highlights of our class trip to France was the discovery of a vendor stocked with cilantro at the Dijon market. The ensuing stampede of students who each snapped up two or four bunches must have left that vendor shaking his head in confusion as to what was causing the run on cilantro. When in Bra, we covertly swap info on where to find cilantro as if we are Soviet spies. (Tip: you must ask for it to be brought out, but there is a particular butcher who sells cilantro on Fridays and Saturdays. Who knew.)

What exactly is in this set of verging-on-unicorn-mystique goods? Well, cilantro, for starters, but in general any sort of Asian or Latin American product is in hot demand. Thankfully, the back corner of the Ortobra on Corso Novembre IV has a section that is dedicated to carrying international products. There are no words that can really capture the twist of joy and confusion I felt when I discovered peanut butter placed in the ethnic section. You can also take a trip to Torino and find a good selection of Asian groceries just west of Piazza della Repubblica on Corso Regina Margherita. Prices can be exorbitant compared to the US, but hey, there’s nothing like the taste of home. Latin goods are even more difficult to find. There is an upscale Mexican store in Torino that mostly carries furniture and household items, but does have some canned and dried food products. I nearly wept when I saw the €5 package of tortillas. In Chicago, they would have cost a quarter and still been steaming. What I would give for a plate of Big Star tacos right now…

Then there are the items that I didn’t even realize were unusual, but have now acquired a magnetic attraction: oatmeal, sharp cheddar cheese, sour cream, canned pumpkin, hummus, brown sugar, black beans, bagels, sourdough bread, baking powder…the list goes on and on. Baking powder? Yes, that magical white powder that you use to make pancakes and pumpkin breads without the hassle of rising time. Much to my surprise, it is nearly impossible to find this in Italy. Hence, while in a Brussels Carrefour, when Danielle barreled toward me holding a box of baking powder, I jumped about a mile and shrieked with giddiness.

And so, I celebrated my newly purchased baking powder with the following banana bread. I still had to make a few ingredient substitutions, so feel free to use the more commonly found “ethnic” American ingredients noted parenthetically.
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